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Superdrug Ranked as The Most Trusted Brand in the World

November 29th, 2021


Emma Martins

Market comparison company has recently released a study on the most trusted consumer brands. They compared over 100 of the biggest companies in the worldsourced from sites such as Consumer Goods and Forbes. The brands were then ranked based on their Trustpilot scores as over November 2021.  

Superdrug, with a TrustScore of 4.4 was ranked number 1 in the health and beauty sector. They were also ranked number 1 across every industry alongside fashion brand Dior, who also has a TrustScore of 4.4.  

Since partnering with Superdrug in 2019, FM Outsource has worked hard to improve review scores for Superdrug and to consistently provide an amazing customer experience. By adding new channels, implementing automation, improving processes, and incentivising operators, we were able to achieve this result alongside Superdrug. 


The scores are based on Trustpilot reviews which FM have had the biggest influence on for us as a brand. I know that Sally [late CEO at FM Outsource] was really passionate about getting our Trustpilot score up and I think she would be so proud to see to this massive achievement, I know I am and I know we couldn’t have done this without you all! – Wayne Russell, Senior Customer Service Manager at Superdrug

To see the study in full, please go to To chat to us about how we can achieve similar results for your brand, get in touch today! 



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