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Measure Customer Satisfaction
The Importance of Customer Satisfaction
Headline Author
Becca Le Blond

Measuring customer satisfaction (CSat) is the standard for understanding how customers feel about your customer service (CS). And for good reason. CSat scores are a great indicator of customer loyalty and brand advocacy, both of which affect your sales. Once collected, you can use them to look for improvements in your CS by identifying trends in interactions that lead to low scores.

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