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To improve your customer sentiment, you must first measure it. Our blog shows you the most common methods for measuring brand sentiment.

VIP customers are pretty much what you would expect – those select few that receive that extra special treatment. They get the special offers, the star attention, and the VIP products and services. By splitting your customers into different groups (known as segmentation), you’re able to pay close attention to some, reward others, and incentivise the rest. And the best part? Services like Google Analytics can do the hard work for you.

This guide dives into the differences between Millennials and Gen Z. We establish their expectations of your brand and your customer service and explain how to cater to both generations.

Brand tone of voice can make or break a business, and the trickiest place to nail it is in live customer care – but here’s how.

Gnatta releases a client case study showing how easy it is to save money by implementing simple automation.

Traditional channels like telephony tend to be less efficient than newer channels like webchat. Our free case study shows you how you could save more than £400,000 a year by switching, and it includes advice on how to get started.

We spend a lot of time talking about the positive effects of customer service. We’re experts on it. But how does customer service help boost your sales, and what happens if your service isn’t as great as it should be? Well, that’s why this guide exists! We want to help you understand the connection between your customer service, sales teams, and a variety of other business components, so you can continue to grow without worrying about conflicts in your departments!