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Small business owner

Small Business Customer Service in 2023: A Missed Opportunity?

The cost-of-living crisis means small businesses are facing a challenging time like no other. In fact, as of April 2023, half of consumers have cut their non-essential spending, which is impacting businesses of all sizes but is particularly concerning for smaller businesses which often have a smaller customer base to rely on.

But our latest research shows the disparity between what customers want from small businesses and what they’re actually offering.

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